Oracle partners Ideqa and Certus APAC are pleased to announce a collaboration to provide a full suite of options to customers covering Oracle HCM, ERP and CX implementation, and business services.

As the Cloud market matures in the ANZ region, Certus and Ideqa are responding to the demand from customers to provide a seamless delivery approach across the Oracle Cloud application space. Certus and Ideqa recognise that this approach has significant business opportunities for exponential revenue growth for experienced Oracle Cloud Partners.

The overriding objectives of this partnership are to grow the business by leveraging each organisations established brand, Oracle ERP, HCM and CX product knowledge, business development capability, extensive reference-ability, and access to intellectual property and proven methodologies for product and service offerings.

“We listen to our customers and right now they’re telling us the market wants digital transformation at a larger scale, so this latest collaboration with Certus APAC is reflective of that – we adapt and work with trusted partners to give our customers the full package they need,” says Mark Maddren, CEO of Ideqa.

Certus APAC has a strong focus on HCM and has more recently moved into the ERP space. Certus APAC has recently worked in domains including Financial Services, Banking, Retail, Government and Tourism across ANZ and APAC. Ideqa has always had a strong CX speciality, with strong development capabilities enhanced by their relationship with software development company,Sandfield. Ideqa works with businesses in a wide range of industries including Telco, Utilities, Banking, Insurance, Higher Education, Government, and Retail.

“This trend towards larger digital transformations is a move away from the often incremental SaaS approach we’ve seen from businesses previously. Increasingly our customers and prospective customers are wanting a one to two-year ‘lift and shift’ project of their systems from on-premise to the cloud. Working with Certus APAC means we can both offer our existing and prospective customers access to the three key pillars underpinning any serious business: CX, HCM, and ERP,” added Mr Maddren.

Ideqa and Certus APAC are dedicated cloud-only Oracle partners, vastly experienced in moving on-premise to the cloud and enabling their digital transformation strategies. Our strategic collaboration means customers in Australia and NZ can have full, trusted access to the full suite of Oracle services as and when their business needs demand it. ” said Ian Wood, Director ofCertus APAC.

Ideqa and Certus bring together and extend a winning partnership for the ANZ region and offer Oracle an alternative partner of choice to the large tier 1 management consultancies and systems integrators across the region for Oracle Cloud implementations.

About Ideqa

Australasian-based company Ideqa works with Oracle to deliver CX cloud solutions across service, sales, marketing, and eCommerce. The CX business offers digital-service options including AI bot capabilities, analytics, master data management, and field force automation, all underpinned with a strong software development focus. For more information about Ideqa and this press release please contact Mark Maddren, Chief Executive Officer Ideqa at

About Certus APAC

Certus APAC is an Oracle Platinum Partner, Education Partner and a leading provider of implementation and business support services for Oracle ERP and HCM Applications Cloud throughout the ANZ and APAC regions. For more information about Certus APAC and this press release please contact Ian Wood, Managing Partner Certus APAC at